The store will showcase "ready to wear and practical" fashion clothing lines across women's wear, accessories with about 100 new contemporary, traditional and bridal, Indo-western wear, completely hand-woven inspired by ancient Indian heritage like kanjeevarams instilled with classic kalamkaris and zardozi.
The store is set in a unique leisure ambience where customers can engage, interact and shop calmly, Shah said in a statement.
This is his first own label store branded as Gaurang in India showcasing what ancient India can offer to the world of high fashion.
"I have realised a dream to do what I love most and create what a woman likes to wear, hand-woven sarees in Khadi, silks and cotton, and even better, creating jobs for Indian handloom weavers and weaving the wonderful fabrics in a traditional way," he said in the statement.
The designer hopes to expand his label stores presence in other metro cities in the next two to three years.
© IANS
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